How to brand yourself on Instagram is a very common question I get asked nowadays. Among other social media, Instagram is a growing social platform which has a real power not all people understand.
While it might be just a fun app for people to keep up with their friends, post photos, and search for new inspiration, on the other hand, it can be a powerful marketing tool for some people.
When it comes to marketing in this world, in any type of marketing the most important thing is a brand. No matter how honest you are, how good your products are, how much value do you offer – if you aren’t recognized as a brand – it might be hard to break through the market.
Why Would Someone Want to Brand himself on Instagram?
Whether you like it or not – personal branding matters for your career if you’re in the marketing business. Especially if you’re in the online marketing business.
Even if you don’t like social media a lot, if you want to brand yourself in a good way, you’ll have to rely on social media nowadays.
The Instagram community is growing rapidly each day, and it’s one of the unique social media platforms where marketing is centered on storytelling and photos.
Thanks to the #hashtags on Instagram, you are now able to reach a lot of people through Instagram marketing. Using the right #hashtags at the right time, and your business could easily get discovered worldwide. It’s also one of the best opportunities to engage with the community without coming off like a clingy business or person.
With everything that Instagram offers, if you think wisely about it, you will realize that Instagram can be a goldmine for social media and online marketing purposes.
Branding yourself on Instagram will also keep you up to date with trends, but you will also be able to be a little sneaky peaky and keep an eye on your competitors.
The answer on how to brand yourself on Instagram isn’t complicated at all, and should never be. That’s why in this post we will help you understand the basics.
Benefits of Being a Brand on Instagram
As you’re probably discovering the real power of Instagram when it’s used as a marketing tool – it’s becoming more clear that there are a lot of benefits.
When you brand yourself on Instagram, you are able to do a lot of wonderful things.
The biggest benefit would be the increased engagement. As mentioned before, use a few #hashtags at the right time, and you might get your brand easily discovered.
However, fun and benefits don’t stop there. Once you have a large audience and engagement – you can work on building trust and personality.
Such things can result in an increase in traffic, which is always a benefit, and almost a main goal for all brands out there, right?
Instagram at the same time can serve you to gain a competitive advantage, and do you know what’s the best thing about Instagram? Branding yourself on Instagram is absolutely free!
Reaching target market has never been easier before. And another great thing is that you can target the exact audience you’re looking to reach.
Any additional exposure is a great benefit, right? Especially if it’s free. If you’re wondering how to brand yourself on Instagram, keep on reading.
How to Brand Yourself on Instagram?
Now when you know why you should brand yourself on Instagram, and what benefits you might get out of it – it’s time to get down to business and learn how to actually brand yourself.
After that, you should create your account to access Instagram. One of the most important things which many people skip after they make their account is taking care of their settings. Before you decide to share anything on your Instagram, you should definitely set up your settings and make your profile attractive to people. Add a photo, name, bio, and even a link to your profile to make it look great.
Also, it’s important that you integrate Instagram with your other social media accounts such as Facebook, Twitter, Tumblr, and others.
You could also make friends with other people or companies who have similar interest, just like you do. It’s always easier to brand yourself out there when you see a lot of people who are doing the same thing.
While you might not only learn useful things by following and learning from others, you will get inspiration, knowledge, and experience at the same time.
However, you shouldn’t forget about one thing. It’s posting photos and videos to your Instagram profile.
When it comes to posting on your Instagram, the key to become a successful brand is to be active, unique, and spontaneous. And if you’re thinking you would need a professional DSLR camera to capture right photos – you’re wrong.
On Instagram, it’s rather more about emotions than the quality of the photos you post. So there’s absolutely nothing to sweat about.
If you’re thinking that you won’t be able to brand yourself on Instagram because there are already big brands out there such as Starbucks, McDonald’s, or others – you’re wrong. There are also many small Click here to see the image source
businesses that you probably don’t even know about, and guess what? They’re doing very well thanks to branding themselves on Instagram.
Instagram is full of opportunities for everyone.
Whether you’re looking to brand yourself out there or to brand your company and get a better exposure – everything is possible with online marketing.
There are more than 150 million users on Instagram. Target your audience and you will be able to pitch to warm leads. That means there are people out there who would love to see what you have to offer because they’re already looking for it out there.
Instagram isn’t only about snapping photos, watching other people’s stories, and connecting with people. There’s much more to it if you know how to use it well for your own benefits.
Hopefully, now you know how to brand yourself on Instagram, and if you follow these steps, you’ll be on right path to becoming a good brand.