Sometimes, it can be really challenging to stand out on Amazon. The competition can be fierce, and sometimes there aren’t any obvious niches you can fit into.
Learning how to bundle products on Amazon can offer you a massive advantage. While there are some Amazon guidelines you need to take into account, bundling is a fairly straightforward way to increase your sales and offer a unique product your buyers will love.
What Exactly Does Bundling Mean?
A bundle is simply a combination of several different items you sell as one product. For example, if you are selling dog care products, you can combine several different kinds of chew toys and other dog toys. Your buyers will be interested in the variety you’re offering and they will opt for your bundle instead of buying individual toys.
However, there are a few things you need to keep in mind:
- A bundle has to consist of related items. For example, you cannot bundle a chew toy and a garden hose
- It’s important to combine different types of items in order to get Amazon to accept your bundle. You can’t just include one item several times and call it a bundle. It also can’t be different variations of the same item – for example, you need to go for different chew toys rather than one chew in different colors
- You have to be careful about bundles containing video games, video, music, books or DVDs. These products can’t be the primary item in your bundle – for example, you cannot send a series of books as a bundle. But they can be part of a bundle focused on something else
- Not every Amazon category allows bundles
- You can’t include generic products in a bundle. This means that every item in your bundle has to have some kind of branding
- Once you’ve made a bundle, Amazon doesn’t allow you to change what’s in it
These are only some of the things you need to keep in mind. To avoid any missteps, it’s a good idea to seek out advice and start small.
Where to Begin
It takes some research to figure out how to bundle products on Amazon. These are the basic steps you need to take:
Step One: Choose Which Items to Combine
Bundles need to grab your buyers’ attention and make them feel that you’re offering a combination that will make things easier for them. Make sure the items you choose complement and enhance each other. Nobody wants to end up with a collection of items that all do the exact same things in the exact same way.
Some of your competitors may offer bundles as well. You should do research and think about how you can offer unique combinations of items. It can be a good idea to get your items from a few different distributors, which guarantees you will end up with a one-of-a-kind bundle.
In some ways, the first step is the most important part of the process. After all, you can’t make alterations to your bundle later. Thus, you should make sure to cover everything from the get-go.
Step Two: Add Your Bundle to the Amazon Product Catalog
Keep in mind that Amazon will list your bundle as a single, entirely new product. This means that you have to add it to the Amazon Catalog yourself, which isn’t too complicated to do but it does require some work.
In addition to naming your bundle and uploading a good picture, you will have to buy a unique UPC for it. Don’t forget that the box or bag you decided on is a part of your bundle as well.
Step Three: Start Selling
You should research the market in order to create the best listing possible. Be prepared for some unique challenges. For example, some buyers will want refunds for only a part of the bundle.
Some of your competitors may want to copy your ideas. This is an inevitable part of selling on Amazon. But if you keep creating unique bundles, your business is going to flourish regardless.
What Can You Do to Avoid the Most Common Pitfalls?
Although bundling is one of the best ways to succeed on Amazon, some entrepreneurs find it intimidating.
It can be a good idea to learn how to bundle products on Amazon from seasoned professionals. By taking the Proven Bundling Course, you will gain access to a lot of practical tips that will help you come up with the best possible bundles in your chosen niche.
The course offers some very specific examples of successful and unsuccessful bundles. It also covers Amazon guidelines extensively. Remember that crossing the rules by accident is one of the main ways that Amazon sellers can lose their established business.
Additionally, this course takes on the question of competitors. Some competitors will try to make use of your listings by selling the exact same bundles. But there are a few tricks that will make this exceptionally difficult, and this course covers them all.
Finally, it will provide you with a very detailed blueprint that will help improve your listings and maximize your profits.
A lot of the time, buyers prefer bundles instead of going for individual items. Whatever you are planning to sell, bundling is a way to stand out and offer a unique and practical product. It can also draw attention to your business and increase your overall sales.
But there are certain types of items you want to avoid when putting together your bundle. You will have to follow the Amazon guidelines very closely, especially when it comes to adding your product to the Amazon Catalog.
Advice from experienced Amazon sellers can help you get started. After some successful sales and a boost to your business, you will find yourself becoming a bundling expert. The process of selling your bundles will feel both simple and fulfilling.
Experience shows that it will soon become easy routine to come up with new and creative bundle ideas. This will let you advance in your niche and it will also provide you with a starting boost if you want to explore some new niches.