Jim Cockrum’s Proven Amazon Course Review: Is It Worth The Cost?

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Product Name: Proven Amazon Course
Product Owner: Jim Cockrum
Advertised Price: $499 OR $183 x 3 payments
Rating: 96/100

*Update October 2017: PAC has recently added the FULL version of Proven Private Label to their course. It’s a $77 dollar value, and teaches you how to sell your own product on Amazon. That’s what so many people are interested in! This would include information on how to source your products, then sell under your own brand. Many folks do not want to do “retail arbitrage”. So if you’re in that camp, I recommend Jim Cockrum’s course over any other course out there.

Proven Amazon Course is one of my TOP RATED products for Amazon FBA and Selling on Amazon. Pick up your copy here!

What Is It?

A membership website full of PDFs, video tutorials, webinar recordings, and other curated resources all about creating a business using Amazon FBA. There is also an active forum and Facebook group where you can ask questions related to your business.

Short Review

Proven Amazon Course is a huge resource of information for starting an Amazon FBA business. They cover a wide variety of options for the actual business, and the best feature of this course is that it includes two excellent ways to get personal help from the pros as well as your peers.

My main criticism for this product is that the training is not very linear, meaning you need to pick and choose which trainings you follow, and that may confuse some newbies that need more direction in their training.

Before You Buy

So far, Proven Amazon Course is the only reliable resource I’ve found for creating an Amazon FBA business that was on the ball as far as getting me into their help center. Right after buying, I was directed to the Facebook group and approved immediately. This is awesome because it means if any issues come up with the getting started process, you’ll have a group of people to help you out.

That being said, I wish they would clarify what all the acronyms and separate membership things are about. Joining up for Proven Amazon Course also signed me up for a membership for My Silent Team. It’s unclear exactly what that site is about, but it seems to be a catch-all for Jim Cockrum’s various programs where people can discuss different types of online business in the forum.

There’s also a blog, other training resources, and I saw something about a yearly meet-up that may be associated with the program. As someone that just wanted the FBA training, I was a bit confused on where exactly to start.

Proven Amazon Course Video Review

Get Proven Amazon Course Here!

What’s Inside The Members Area

You get a huge amount of information in the course, so it’s impossible to talk about it without just listing a bunch of stuff that you get. You can just skim some of the lists below, but the main thing that they are teaching about Amazon FBA is as follows:

BUY (how and where to buy products)

  • online arbitrage
  • retail arbitrage
  • 2nd hand
  • wholesale
  • private labeling

LIST (how to list products on Amazon.com)

  • Amazon seller central
  • service like scan power, seller engine, etc

SHIP (how to prep and ship items to Amazon warehouses)

Outside of that, the rest of the courses are non-linear. You can pick and choose which ones you want to follow. It’s like of a like a giant file cabinet where you just pull the instructions for the part of your business that you want to build. All aspects of many different business models are covered in one form or another. Here are some (but not all) of the most interesting ones I found.

Note: Most of the videos, PDFs, and audio are done is a interview or webinar style. There are not many “over the shoulder” training tutorials.

Core parts of course are the “Start here” + “Next Steps” sections, which each contain a few videos.

Actually, the core part of the course is pretty small. It covers what you need to know, but since the basic concept of what you need to understand to start your business is simple, it doesn’t take that long to cover.

In a nutshell, you are buying products for cheap, then selling them for a profit via FBA. The hard part is finding the products and managing your business, which is discussed in other parts of PAC.

Note: Keep in mind that these are just some of the larger mini-courses I wanted to highlight to show you the vast amount of information contained in Proven Amazon Course. There are quite a few other ones in the members area. It’s almost too much to take in at once!

proven amazon course members

Proven Bundling Course (14 videos)

  • Course Introduction
  • Bundling Basics
  • Examples of Bundles
  • Bundling Guidelines
  • What Makes A Good Bundle
  • Determining Profitability
  • Bundle Images
  • Researching Your Product
  • Create Listings
  • Amazon Product Ads
  • Reviews and More
  • Still Not Selling
  • Replenishing
  • Ebook Clarification

Product Sourcing Master Class David Espino (3+ hours of video)

Video 1

  • Antique Mall Buyout Offer
  • Trade Show Buyout Offer
  • Advertising For Product
  • Advertising For Consignment Deals
  • Exclusive Drop-Shipping Arrangement
  • Selling Cars On Ebay Motors
  • Flea Market Finds
  • Business Card/Postcard
  • Buying Events
  • Craigslist Arbitrage
  • Excedrin Example

Video 2:

  • Searching Creatively
  • Spying on Successful Sellers on eBay
  • StuffAlert.com
  • “Buy It Now” Sniping
  • Searching Mis-Listed Items
  • Finding Wholesale Lots on eBay
  • Finding Wholesale Lots on Amazon
  • Searching Misspellings on eBay
  • Amazon to eBay Profits
  • Wholesale/Dropshipping

Video 3:

  • Deep Googling
  • Tips to Getting Great Craigslist Deals
  • Home Shows, Boat Shows, Car Shows, RV Shows
  • Storage Auctions
  • Local Auctions
  • Little-Known Online Auctions
  • Live Webcast Auctions
  • Government Auctions
  • GSA Auctions
  • GovDeals.com
  • Police Auctions
  • The World of Government Auctions


  • Understanding the Amazon Customer from Chris Green
  • How to Leverage FBA Status from Chris Green
  • Winning The Buy Box from Skip McGrath
  • Introduction to Sales Tax from Mark Faggiano

Selling on Amazon Mentorship Series Webinars (45-90 minutes each!)

  • FBA Step By Step
  • How To Grow From $5,000 to $50,000 a Month
  • Advanced Coupon Engineering
  • Advanced Gift–Card Engineering
  • Sourcing Health & Beauty Products
  • Selling On Amazon Internationally
  • Sourcing, Rank of Toys, Games, & Cleaning Supplies
  • Outsourcing & Traveling for Free
  • Amazon Business On The Road
  • Sourcing At Auctions
  • Sourcing On A Budget
  • International Q & A
  • International Q & A with Seller Engine
  • Sales Taxes for FBA Sellers
  • Dealing with Negative Feedback
  • How To Buy Local & Sell To The World
  • Video 1: Introduction
  • Video 2: Where to Go And What to Do
  • Video 3: Get The Right Tools
  • Video 4: Negotiation Tricks

Proven Private Label Course (27 lessons)

  • No I’m not going to list them all, you kind of get the idea now.

Get Access To Proven Amazon Course Here!

What I Liked

Support From The Right People

The Facebook group AND My Silent Team forum both had a flurry of activity happening. In the Facebook group, there were several questions being asked every hour, and lots of answers as well!

PAC Facebook group

Jim Cockrum himself even stopped by, and he seems to be very much involved in both communities. From the sales page of PAC, apparently he personally calls some people too.

I always say that having a support community was important to my own success, so I have to give major credit to PAC for providing this support to buyers of the product.

pac success post

These two helpful resources are enough reason alone to maybe choose Proven Amazon Course as my #1 rated product to learn FBA. We’ll see though, I still have few more reviews to complete.

Here’s a screenshot of the most useful forum topics available. Most have new discussions created daily.

my silent team forum

Multimedia, Multi-Expert

The course itself is deviled via a variety of media including video tutorials, webinars, audio interviews, and PDF guides. This can make learning exciting so you don’t have to do the same thing day in and day out.

There’s also a huge number of successful FBA experts that have contributed to this product, including Skip McGrath who sells his own product called The Complete Amazon Marketing System (review coming soon), and Jessica Larrew who sells her own course related to teaching FBA to newbies.

Though I guess the multi-expert aspect doesn’t make the course any “better”, it does add some interest and uniqueness to the product.

Some resources are simply links to great resources, like their link to Amazon FBA’s YouTube channel where they show you how to wrap, label, package, and ship your product. Straight from the horses mouth!

Choose Your Own Adventure

It can be a bit daunting to see all the training inside the members area, but a positive way to look at it is that you can choose how you want to run your FBA business, then pick the training that suits you.

For example, I think the Proven Bundling Course was a neat idea. In a nutshell, you package “like” products together in a bundle to sell on Amazon. One example given in the videos was a “dress your puppy” package. You could include a sweater, a dog treat, and some slippers, then package and sell it on Amazon. This would work for a lot of different niches.

Cool idea, huh?

There’s also lots of things about where to source your products, how to run an international business, and how to get your arbitrage skills in high gear.

Get Access To Proven Amazon Course Here!

What I Didn’t Like

1990’s layout

For such an extensive course, they really should update the layout of how everything is delivered. The PAC members area is not really clear which order the courses are supposed to be done in, or that you can choose your order some of the time.

Some of the links open in new tabs, while others do not. Some open into completely different websites. The silliest video delivery system is this one, where you have to select a video from a dropdown menu to have it appear on the page (with an email signup form on the right site)

proven bundling course

Not only are the resources a bit of a mishmash, but they’ve got this really strange scrolling system where you can see a tiny window of the links in each section of PAC, but have to scroll down find the link you want. It’s hard to explain, and not that big of a deal, but it’s just not user friendly.

Add on top of that the My Silent Team website that mirrors this awkward design, and it’s just going to take a bit of time to figure out how each of these resources plays into your business. It’s not impossible or even that difficult to figure out, but it’s just not that great of a user experience.

Video Glitches

In the beginning courses some of the screencast tutorial videos were either recorded on a low-bandwidth internet connection or they didn’t render properly. Each time the screen zooms in or out, the screen gets choppy and we can’t see everything that’s going on.

training glitch

The audio is clear, but it’s just disappointing to see that more than one of the videos are like this, and that they haven’t been re-recorded to fix this quality issue.

A Little Bit Overwhelming

Some of the videos in the starter courses were pretty long, and I found them a bit overwhelming. Keep in mind, this is my first week into learning FBA, but in comparison to a few other products I’ve reviewed so far, I found this one to be the hardest on my brain.

Maybe it’s the end of the week, or maybe it’s just that the videos are long, but I figure this is worth mentioning.

Other Comments

Keep in mind that when starting an Amazon FBA business, regardless of the course you choose to purchase, it’s recommended that you start with at least $300-$500 to purchase inventory. It’s also a good idea to have some extra cash in case you need to pay any extra monthly fees for scanning items (part of retail arbitrage) which can cost a monthly fee. For example, Scan Power, recommended in Proven Amazon Course, will cost $39.95/month and Profit Bandit will cost $10/month.

I should also mention that PAC is also the only course which has resources directly related to (including training and a dedicated forum) international sellers. This is in contrast to most course which are targeted only towards people in the US. You can use pretty much any one and apply the training to an international setting, but there are some differences to be aware of.

I am currently working on a comprehensive list that compares the best FBA courses online, so stay tuned for that in the coming weeks. Where PAC ranks in the list might surprise you!

Final Review

A massive resource of information, and an excellent place to get personalized help for starting your FBA business.

Thumbs Up

Get Access To Proven Amazon Course Here!

Alternatives To Proven Amazon Course

There are quite a few products on the market, and I’m doing my best to review a large portion of them. In fact, I’ve written a full post that compares the TOP courses for Amazon FBA and selling on Amazon.

Some courses focus on people in the USA. Others do a great job talking about reselling books on Amazon. Some are older and cheaper, others are more frequently updated. Some are PDF, and others are video. There really is a wide variety of options, so be sure to see which one is best for you.